Audience Research for Public Radio
The COVID epidemic accelerated fundamental changes in how listeners use broadcast radio, including NPR.
Away from home listening crashed among classical listeners, stations lost significant weekly cume.
Things Have Changed
Dylan joked, “It’s been so long, I’m not even sure if we should call it ‘Theme Time Radio Hour’ anymore. I mean, does anybody still have a radio? Some folks might even be listening on a smart toaster."