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Public Radio Audience Research

This site allows you to download public radio audience research reports by Walrus Research. 

Most of the research we do is proprietary and confidential to clients.  But all of the reports published on this site are open for circulation to anyone.


The Audience for NPR News Stations
In the COVID Epidemic
April 2020

It was as if the Martians had landed.



The Audience for Classical Stations
In the COVID Epidemic
April 2020

40 percent of classical listeners dropped out of the weekly cume