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Audience 2010
Reinvigorating Public Radio's Public Service And Public Support
In year 2005, Americans listened to less public radio than in year 2003. With that decline in public service, there was a softening in public support.
The Radio Research Consortium engaged George Bailey of Walrus Research and David Giovannoni of AudiGraphics, Inc. to analyze the loss of public radio's momentum.
The Audience 2010 reports were designed to help public radio reinvigorate its audience growth, leading to sustainable financial support.
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