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Audience 2010

Reinvigorating Public Radio's Public Service And Public Support

In year 2005, Americans listened to less public radio than in year 2003.  With that decline in public service, there was a softening in public support.

The Radio Research Consortium engaged George Bailey of Walrus Research and David Giovannoni of AudiGraphics, Inc. to analyze the loss of public radio's momentum.

The Audience 2010 reports were designed to help public radio reinvigorate its audience growth, leading to sustainable financial support.


Key Findings - 2006 PRPD Conference
Audience 2010 Report #1 Approach
Audience 2010 Report #2 XM & Sirius
Audience 2010 Report #3 Reliability And Integrity
Audience 2010 Report #4 An Historic Loss Of Momentum
Audience 2010 Report #5 Historic Sources Of Growth
Audience 2010 Report #6 Losing Our Grip
Audience 2010 Report #7 21st Century Trajectories