Reality Has A Way Of Eventually Getting Your Attention
Grow The Audience
The Big Trends
Core Values By Format
Localism And NPR News
Givers And Giving
Core Values Of The Classical Music Format
How do classical music listeners use that format? Which needs are gratified?
What are the fundamental differences between listeners who prefer classical music and those who prefer the NPR news format?
How is classical music used on dual format stations?
The Station Resource Group and Public Radio Program Directors sponsored these Core Values research studies.
Classical Music Core Values
Classical Music On Dual Format Stations
NPR News Activists vs Classical Music Monks
This article from the Journal of Radio Studies sums up the Core Values research into classical music and NPR news.
We place the findings in a larger context, including the tradition of social science research as applied to radio.
NPR Activists And Classical Monks - Format Differentiation
Jazz Music Core Values
The other serious music presented on public radio stations is mainstream jazz. Are the gratifications delivered to listeners the same as for classical music?
The Station Resource Group and Public Radio Program Directors sponsored this research into the Core Values of the jazz format.
Jazz Core Values