Audience Research for Public Radio
NPR News, classical music and jazz are formats you can hear on public radio FM stations.
In the 1980s and 1990s public radio evolved from a collection of noncommercial educational stations into a significant source of high quality programming on the national level. In the 21st century public radio stations and networks innovated new services, such as podcasts and streaming on demand.
The growth of listener-supported public radio stations and networks has been informed by audience research. This website allows you to download a selection of audience research reports that had significant impact on creative programming and effective fund raising.
Things Have Changed
Dylan joked, “It’s been so long, I’m not even sure if we should call it ‘Theme Time Radio Hour’ anymore. I mean, does anybody still have a radio? Some folks might even be listening on a smart toaster."