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  • PUBLIC RADIO IN COVID
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  • LISTENERS WHO GIVE

Audience Research for Public Radio

NPR News Stations in COVID

The COVID epidemic accelerated fundamental changes in how listeners use broadcast radio, including NPR News stations. In markets across the country, radio listening crashed. Levels of persons using radio (PUMM in Nielsen terms) dropped by as much as 50 percent.

Classical Music Stations in COVID

Away from home listening crashed among classical listeners. Core listeners became even more important, as their loyalty and time spent listening to classical increased.
Credit this site -- WALRUSRESEARCH.COM
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